IT Consultancy
BECAUSE WE CARE
Key idea: Build trust and credibility by positioning IT Consultancy as a boutique Salesforce consultancy with local understanding and global-level expertise. The first-impression message: who we are and why we're different from generic integrators.
Core message: Local EU-based consultants backed by enterprise-grade Salesforce expertise. The trust of a boutique partner with the capabilities of a global integrator.
Key idea: Humanize the brand and show that “Because We Care” is a principle, not a slogan. Emphasize personal commitment, empathy and continuous support — the opposite of impersonal large-scale consultancies.
Core message: “Because We Care” isn't just a slogan — it's how we work. A certified Salesforce consultancy built on personal commitment, continuous support and real customer success.
Key idea: Shift perception from project delivery to long-term success and proactive optimization — ensuring scalability, performance and readiness for AI and Data Cloud.
Core message: Continuous optimization, best practices and personal support to ensure lasting value for every client.
The plan: two landing pages — one in German, one in English
Core services
EN: Salesforce consulting services, Salesforce partner Switzerland, Salesforce consulting DACH, Salesforce implementation partner, Salesforce CRM optimization
DE: Salesforce Beratung Schweiz, Salesforce Partner DACH, Salesforce Implementierung, Salesforce CRM Optimierung
Digital transformation & innovation
EN: digital transformation partner, Salesforce digitalisation strategy, AI in Salesforce consulting
DE: Digitalisierungspartner Salesforce, Salesforce Digitalisierungsstrategie, Künstliche Intelligenz Salesforce Beratung
Audits & health checks
EN: Salesforce health check service, Salesforce org audit, CRM audit Switzerland
DE: Salesforce Audit Schweiz, CRM Audit DACH, Salesforce Health-Check
Key ideas: Salesforce is entering its maturity phase — integration is the real progress, not new features. The gaps remain: setup effort, licensing cost and AI governance. True transformation depends on data quality, process clarity and user adoption. Consultants make innovation usable.
CTA: Ready for Salesforce 2026? Let's review your setup and see what's solved and what's still missing for your business.
CTA: Explore how IT Consultancy can optimize your Salesforce setup.
Behind Agentforce: what's new from Dreamforce?
An architect's take on the Salesforce keynote
Case study: DACH client success
Anonymized or with logo
Founder's LinkedIn page
Post: “Because We Care — Why Small Consultancies Deliver Better Results.” Short video + personal note from the founder. Reposts with comments throughout the month.
Result: Awareness & authentic brand voice among personal network.
When: Week 1
BizDev / Architect LinkedIn page
Share case study post + commentary on Salesforce ROI. Engage with Salesforce AEs and DACH groups.
Result: Lead generation via comments & direct DMs.
When: Weeks 2–3
Articles / Blog posts
Publish 2–3 core pieces. Repurpose into LinkedIn & email digest.
Result: SEO visibility + thought-leadership proof.
When: Production week 1; published weeks 2, 3, 4
LinkedIn — Company page
3 posts: Dreamforce takeaway + link to Article 1, Agentforce 360 deep-dive carousel, case study visual + CTA “Read on our blog.”
Result: +15–20% engagement, +150 followers. Goal: 1k followers in 2 months.
When: Weeks 1–4 (weekly)
Website
Add blog section + 2 articles + case study. Team photos & “Because We Care” quote. Embed video on homepage.
Result: Traffic growth, longer time on page. 800–1,000 visits, 70% DE/CH traffic.
When: Launch end of week 1; ongoing SEO
AppExchange listing refresh
Add German CTA + case study screenshots + link to website.
Result: Credibility for Salesforce ecosystem visitors.
When: Weeks 3–4
Newsletter (email)
Monthly digest: our content, downloadable material, founder's note.
Result: Re-engaging warm contacts.
When: End of month